Brand Systems
Builds identities that scale across digital, print, environments, and campaign touchpoints.
Senior Designer Portfolio
Senior Graphic Designer, Creative Lead, and Brand & Digital Strategist with 20+ years of experience delivering branding, digital, print, and motion design solutions across corporate, educational, and client-facing environments.
Open to senior design, creative lead, and in-house brand roles.
Builds identities that scale across digital, print, environments, and campaign touchpoints.
Brings design systems to life through motion, advertising, and event-based storytelling.
Combines hands-on execution with mentoring, process building, and cross-functional collaboration.
Selected work showing process, design thinking, and how ideas translate across real-world applications.
The owner needed a logo and brand identity system to launch a new Vietnamese restaurant on a tight timeline. The work needed to be developed quickly, feel distinctive, and reflect the restaurant’s focus on Banh Mi in a way that was both memorable and commercially practical.
After consulting with the owner, the process began with exploratory sketches to establish a clear visual direction. From there, three refined identity concepts were developed to give the client a focused set of options and help move efficiently toward the strongest solution.
The final identity system was applied across core customer and brand touchpoints, including packaging, menus, signage, business cards, and staff uniforms. Showing the system in use helped demonstrate its versatility, consistency, and readiness for launch.
The identity was delivered on schedule, helping the owner open with a professional and cohesive brand presence from day one. The final system gave the restaurant a clean, distinctive look that supported launch readiness and helped it stand out in the market.
CenPoint needed a trade show presence that could communicate technical offerings quickly in a crowded, fast-moving event environment. The experience needed to feel cohesive, contemporary, and strong enough to attract attention at a distance while supporting clearer product communication up close.
The solution was built as a unified visual system across the booth screens, using motion to simplify messaging, reinforce brand presence, and guide attention across the environment. Rather than treating each piece as a standalone animation, the content was designed to work together as one coordinated event experience.
I developed motion content for the display system that combined branded animation, product-focused visuals, and message-driven sequences. The result was a cleaner, more dynamic screen experience that helped unify the booth and give the brand a stronger presence on the floor.
The final system gave CenPoint a more polished and cohesive trade show presentation, helping the brand show up with greater clarity, confidence, and visual consistency. The project highlights the ability to connect motion, messaging, and environmental design into a single branded experience.
Selected projects across motion, campaign design, brand systems, and illustration.
Created motion assets for brand storytelling, internal communications, and large-format event experiences across multiple Clyde Companies initiatives.
Developed logo concepts and refined identity marks for agents and brokerages, balancing personality, professionalism, and brand clarity across a range of audiences.
Produced high-volume print and promotional advertising while maintaining company brand standards across agents, markets, and campaign formats.
Developed animated logo systems for digital touchpoints, social content, and branded loading experiences with a focus on clarity, polish, and repeatable motion language.
Leadership, in-house experience, and independent practice across education, marketing, and brand work.
I use AI as part of my creative workflow to support ideation, refine messaging, prototype digital experiences, and improve production efficiency while maintaining strong creative direction, strategic judgment, and final execution.
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Available for full-time opportunities.
Let’s connect if you are hiring for a senior designer, creative lead, or brand-focused in-house role.